Eyes down for a brilliant bingo based Project
I've recently worked on a great project for Gala Bingo. working together with a fab design company from Leicester called Work Design. We produced a fun promotional calendar to hang on peoples walls and help promote Gala Bingo for the whole year.
I was asked to create the 12 illustrations used on the calendar, and they are all based on the most popular bingo calls. Any bingo officionados out there will know the common and quirky calls used in bingo halls all over the world, but if you need reminding of the full list you can check out this extensive Wikipedia page.
The final twelve we chose needed to be fairly family friendly as they have to appeal to a broad audience of Gala Bingo regulars. The final twelve bingo calls chosen are:
Legs 11, Knock on the door 44, Lucky7, Kelly's eye 1, David's den 10, Droopy drawers 44, Unlucky for some 13, Clickety click 66, Two fat ladies 88, Key to the door 21, Doctors orders 9, Two little ducks 22.
You can see the final calendar design in the gallery above. Work Design have done a great job with the graphics and the colours and background details really make the illustrations pop! You can see the early sketches and all the character illustrations below with plain backgrounds (lucky 7 above).
Let me know what you think if you fancy leaving a comment, or feel free to contact me about this project or any other. Enjoy :)
Sweet character and logo design project
I recently had the pleasure to work on a great new character and logo design for a fantastic new company named 'Selection Fox'.
The business is an online sweet / candy ordering service. You choose your favourite tasty treats and they'll pick, pack and post the parcel of perfection direct to you - Awesome!
The name is obviously a play on the traditional 'selection box'. Therefore with a small leap of creative genius 'Selection Fox' was born.
Our new character needed to be (a) a fox and (b) a suave, sophisticated and cool as candy old school dandy :)
The top hat and tails seemed an obvious choice, with the candy cane, sweet bow tie and liquorice pipe finishing off his sophisticated demeanour.
Purple was an obvious choice of colour next to the foxy orange hues, and all that was left was to add a giant liquorice allsort in his other hand. And lastly what dapper fox would be seen without his super, stripy socks?!
Check out the initial character sketches below, and some of the alternative poses and character styles we tried.
Lip-smackingly lovely logo
The 'Selection Fox' logo came next (which is unusual but not unheard of). The logo needed to have obvious design links with the character, but be a standalone identity in it's own rights.
We found a font that conveyed the right 'feel' for the brand, and added the top hat and fox tail to add the unique elements from the character.
A purple and orange colour scheme was used to continue the theme set by the character design. The 'classic' British sweets were added as a background with some liquorice allsorts, cola bottle and shrimp taking pride of place. The drop shadow effect was used to make the logo jump off the page a little.
A couple of variations of the logo were also created for possible alternative usage.
As usual I'd love to know what you think. Leave a comment or send me a message. Enjoy :)
Mad Scientist - character design
If I asked you to picture a cartoon scientist you would undoubtedly imagine the white coat, big glasses/goggles and some crazy hair of some kind. Add in some bubbling, smoky liquid in a test tube and you've got your typical scientist (mad scientist) character.
This is exactly what the client needed, so who am I to argue with tradition?! I did create a choice of other scientist sketches following the similar theme, and a favourite was chosen and vectored up to final artwork. Let me know what you think or if you'd have preferred a different scientist from my sketches.
Empiribox Logo - design, animate and icon amends
Following the scientist character design, I also helped work on the company logo a little by developing the icons used amongst the text. As you can see the logo incorporates a rocket ship, a test tube and a bug. I designed a few variations of each icon and tried several colour schemes.
We also tried to get a bit of extra fun into the logo and decided to have a little play with animating the logo for the website. You can see the simple animated logo below.
If you have any thoughts, comments, suggestions or questions then please feel free to comment below or contact me in whatever way is best for you. Enjoy :)
I created a new logo for Eye Kettleby Lakes a little while back. Eye Kettleby Lakes is situated in the heart of the Leicestershire countryside on the outskirts of Melton Mowbray. It's a family run fishery set in 150 acres which also has 12 luxury round log cabins and a tranquil touring park. A new corporate identity was needed and a whole new logo as we were starting from scratch due to there being no previous logo design for the company.
The brief was initially quite broad, and we were unsure whether to use an icon related to fishing, log cabins or caravans etc. Following several stages of design it was decided to be more broad in the choice of icon. We did not want the logo to be too restrictive with regards to the 'topic' of any image or icon used, and by being a little more open in our approach with the theme it would 'future proof' the logo as much as possible to cover all the various aspects of the business.
Below you can see several stages of the design proces, mocked up on compliment slips or business cards along with some slight variations of each theme. We actually went through many other designs, tweaks and colour schemes but these should give an overall picture of the project as a whole
The final design was chosen to incorporate a tree icon. This was felt to be broad enough in it's theme and covered the countryside and 'back to nature' ethos of the company. I've shown the final logo in black, but also a few variations with colour to show the diversity the logo has and how it can be displayed in different settings and colours etc. Let me know what you think and if you'd have chosen a different approach maybe. Cheers and enjoy!