API Shuttle Logo Design Corporate Identity

Client: API Shuttle

Project Type: Logo Design / Corporate Identity / Branding

I was asked to help design the new corporate identity/logo for API Shuttle. We worked closely together to come up with a simple yet bold shuttle design. The new branding needed to be clean and fresh and a little bit fun. I tried a variety of shuttle styles in an attempt to get the 'feel' of the brand just right. You can see my first stage of designs and also my initial sketches to show you how the design process begins.