Barefoot Nutrition Logo Design Corporate Identity

Client: Barefoot Nutrition

Project Type: Logo Design / Corporate Identity / Branding

I was asked to help design the new corporate identity, logo for Barefoot Nutrition. Barefoot Nutrition create 100% natural health products and have a philosophy of bringing human beings back to basics, to their most natural state.

We worked together to try to come up with a design, that represented the ‘paleolithic’ message of the brand, and therefore concentrated on natural and authentic seeming iconography. Unfortuantely we didn’t get to the point of using any designs for the final logo, but I really did like some of the ideas we worked on.

You can see a couple of stages of designs below on a natural background.