Leicester Council Swim Leicester Character Design

Client: Leicester Council - Swim Leicester / Foil Design

Project Type: Character Design for Swim Leicester

I was commissioned to create five character designs for Leicester Council's Swim Leicester marketing campaign. The brief was to create characters of five children wearing a variety of marine life costumes. Each character represents a different age group and level of swimming proficiency, and the individual marine animals help create a fun way for the kids to be thinking about this.

Below you will see how the characters are used today, the final artwork for all five character designs and some early sketches.