Leicester Tigers Mascot Character Design

Client: Leicester Tigers

Project Type: Welford Mascot Character Design for Leicester Tigers

If any of you good people are Leicester Tigers fans you might recognise this grrreat guy. It's Welford the official mascot for Leicester Tigers - the English rugby union team based in Leicester (obviously).

Welford has been the official Leicester Tigers mascot for some time now, but until a few years ago he had only been seen in his physical form. He can usually be seen on the pitch and in and around the Welford Road ground, meeting the fans and interacting with the kids. But now however he is also famous in his 2D, fully illustrated version!

He appears in many forms of promotional and marketing material both online and in print. You can see him in several places around the ground, on matchday promotional and fun (JTC - Junior Tigers Club) items and across the Tigers external marketing range.

Below you can see Welford in his claws out 'Thriller' pose and also in several other classic poses as well as some early sketches of Welford before he was created in his final glorious full colour vector artwork.

I've also worked a great deal with the Tigers Family (#Tigersfamily) cartoon strip in the past. Check out more on my work with Leicester Tigers here.

You can also check out the other Leicester Tigers mascot character I’ve created called Stealth by clicking here.