If I asked you to picture a cartoon scientist you would undoubtedly imagine the white coat, big glasses/goggles and some crazy hair of some kind. Add in some bubbling, smoky liquid in a test tube and you've got your typical scientist (mad scientist) character.
This is exactly what the client needed, so who am I to argue with tradition?! I did create a choice of other scientist sketches following the similar theme, and a favourite was chosen and vectored up to final artwork. Let me know what you think or if you'd have preferred a different scientist from my sketches.
Following the scientist character design, I also helped work on the company logo a little by developing the icons used amongst the text. As you can see the logo incorporates a rocket ship, a test tube and a bug. I designed a few variations of each icon and tried several colour schemes.
We also tried to get a bit of extra fun into the logo and decided to have a little play with animating the logo for the website. You can see the simple animated logo below.