Next Stores Christmas Activity Pack Illustrations

Client: Next / 19 Ltd

Project Type: Illustrations for Activity pack, Spot the Difference and Store Cutout

I collaborated and worked on this project with 19 Ltd on behalf of Next.

The brief consisted of creating several illustrations both full colour and black and white, and developing a character design. The end result was to create a puzzle, colouring in and sticker sheet to try to entertain the kids, therefore leaving their parents free to shop in the store.

The final artwork would be printed on an A3 sheet showing a full colour Christmas scene on one side and a black and white snowman themed spot the difference on the reverse. There was also a sticker sheet with a load of mini candy cane characters and even some cut out reindeer antlers for the kids to wear on their heads. 

The artwork appeared in Next retail stores throughout the UK in the busy run up to Christmas, presented on a wooden plinth with a large cut out candy cane character stood beside. You can see a couple of other projects I worked on for Next here and here.