I've been working on a mysterious and wise new character/logo design project recently. The business is called VAT Wizard and a character was needed that would be fun and memorable and could also be used as the company logo. After several sketched ideas (see here) I came up with the magic man below. He will appear on business cards and letterheads (coming soon) and on any adverts and promotional material for the company. I have created a couple of ads that are currently in print to promote the new business, and the new website is currently in development. As usual would love to know what you think. Enjoy!