Suave & sophisticated fox character and logo design for Selection Fox

Sweet character and logo design project

Selection Fox - Dapper fox in his stripy socks!

I recently had the pleasure to work on a great new character and logo design for a fantastic new company named 'Selection Fox'. 

The business is an online sweet / candy ordering service. You choose your favourite tasty treats and they'll pick, pack and post the parcel of perfection direct to you - Awesome!

The name is obviously a play on the traditional 'selection box'. Therefore with a small leap of creative genius 'Selection Fox' was born.

Our new character needed to be (a) a fox and (b) a suave, sophisticated and cool as candy old school dandy :)

The top hat and tails seemed an obvious choice, with the candy cane, sweet bow tie and liquorice pipe finishing off his sophisticated demeanour.

Purple was an obvious choice of colour next to the foxy orange hues, and all that was left was to add a giant liquorice allsort in his other hand. And lastly what dapper fox would be seen without his super, stripy socks?! 

Check out the initial character sketches below, and some of the alternative poses and character styles we tried.

Lip-smackingly lovely logo

The 'Selection Fox' logo came next (which is unusual but not unheard of). The logo needed to have obvious design links with the character, but be a standalone identity in it's own rights.

We found a font that conveyed the right 'feel' for the brand, and added the top hat and fox tail to add the unique elements from the character.

A purple and orange colour scheme was used to continue the theme set by the character design. The 'classic' British sweets were added as a background with some liquorice allsorts, cola bottle and shrimp taking pride of place. The drop shadow effect was used to make the logo jump off the page a little.

A couple of variations of the logo were also created for possible alternative usage.

As usual I'd love to know what you think. Leave a comment or send me a message. Enjoy :)

Eye Kettleby Lakes Logo Design - Corporate Identity Branding

I created a new logo for Eye Kettleby Lakes a little while back. Eye Kettleby Lakes is situated in the heart of the Leicestershire countryside on the outskirts of Melton Mowbray. It's a family run fishery set in 150 acres which also has 12 luxury round log cabins and a tranquil touring park. A new corporate identity was needed and a whole new logo as we were starting from scratch due to there being no previous logo design for the company.

The brief was initially quite broad, and we were unsure whether to use an icon related to fishing, log cabins or caravans etc. Following several stages of design it was decided to be more broad in the choice of icon. We did not want the logo to be too restrictive with regards to the 'topic' of any image or icon used, and by being a little more open in our approach with the theme it would 'future proof' the logo as much as possible to cover all the various aspects of the business.

Below you can see several stages of the design proces, mocked up on compliment slips or business cards along with some slight variations of each theme. We actually went through many other designs, tweaks and colour schemes but these should give an overall picture of the project as a whole

The final design was chosen to incorporate a tree icon. This was felt to be broad enough in it's theme and covered the countryside and 'back to nature' ethos of the company. I've shown the final logo in black, but also a few variations with colour to show the diversity the logo has and how it can be displayed in different settings and colours etc. Let me know what you think and if you'd have chosen a different approach maybe. Cheers and enjoy! 

Mailer created for Pip Consultancy

Just created this little A5 mailer for Pip Consultancy. I like clean and simple graphic design. Not too fussy and straight to the point. A little bit of humour can help get the message across too! I've also added a load more examples of my design work in my portfolio pages. Check out my 'Graphic Design' examples and  let me know what you think. Enjoy! 

 

VAT Wizard business card and letterhead design

Here's the latest bit of graphic design I've just completed for VAT Wizard the VAT specialists from Kibworth, Leicestershire. I designed the business card and letterhead to work with the logo character I created a short while back. I always believe in keeping things simple when it comes to design especially business stationery. The design needs to have some visual appeal obviously, but the message within the text still needs to come through.

I've also updated the 'Graphic Design' section of my portfolio with some new business cards, stationery, adverts and other bits. Let me know what you think, would love to hear your comments. Enjoy!

Vanilla emailer for OPAL seminar

I have created many, many emailers for Vanilla Recruitment. Here is the latest one created to remind people about an upcoming seminar. You can see it online by clicking here. I'll add all the others I've designed over the years when I next get a chance. Watch this space...!

Icons created for software company

I've recently completed this icon set for a business software company here in the UK. The company create bespoke software for all kinds of business, and these icons are going to replace the old icons they currently use when they revamp their programs.

I worked alongside a good friend of mine Paul Johnson, on behalf of his graphic design company Paul Johnson Design (PJD). I created the icon set in two different styles, but the final set were chosen as the simple coloured version (top).

Would love to know your thoughts. Leave me a comment if you have any. Enjoy!

New content added to my graphic design portfolio

Just added some new content to my graphic design portfolio. Several new examples of my work created for various clients including vehicle livery, a boards, banner stands and the Vanilla Magazine (which is the quarterly online magazine I create for Vanilla Recruitment).

Here's a sneak peak of some of the new content. Why don't you pop on over to my graphic design portfolio page and check out the miscellaneous and magazine sections?!

If you have any thoughts or any comments I would love to know what you think! Enjoy

The logo designs that didn't quite make it!

I've recently been busy adding a load of 'never before seen' artwork to my various portfolio galleries. There's quite a lot of new stuff in general, but especially in the 'logos' section of my portfolio.

When coming up with a logo for any company there's obviously a lengthy design process that involves lots of different thoughts, concepts, designs and ideas. This can sometimes lead to some extremely varied designs from which the client choose a favourite and eventual winner. The unwanted designs unfortunately get left behind whilst the one winning design gets developed into the final logo. Sometimes these 'losers' aren't necessarily bad, just simply not right!

So, rather than let these design orphans go unloved any longer I've decided to boost their confidence and give them their own galleries. Check them out and let me know whether you think the clients made the right decisions and chose the best logo for the job! Oh, and if you can give any of the orphans a good home then we can start the rehoming process immediately! Loser logos 01 and loser logos 02!

I would love to know what you think. Enjoy!

Chiropractor Graph Design

Just created a graph for Matt Sutton (www.suttonchiro.co.uk). Matt is a fantastic chiropractor, and he has come up with this idea of a graph as a visual aid for his patients. The image is designed to explain the process of treatment a patient can expect when using a chiropractor. It would actually work for most practitioners in a similar field of patient care I imagine.

Hopefully it's quite self explanatory, but does make perfect sense if you've ever had any treatment from a chiropractor or similar health professional. Would be interested to know what you think, so let me know by leaving a comment!

Promoting the new HR and Training division for Vanilla Recruitment

Just had these postcard sized designs printed on behalf of Vanilla Recruitment, based in Market Harborough. They were needed to promote their new HR and Training division, and designed to look like a note on a pin board (I hope that's obvious!)