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Graphic Design

Suave & sophisticated fox character and logo design for Selection Fox

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Suave & sophisticated fox character and logo design for Selection Fox

Sweet character and logo design project

Selection Fox - Dapper fox in his stripy socks!

Selection Fox - Dapper fox in his stripy socks!

I recently had the pleasure to work on a great new character and logo design for a fantastic new company named 'Selection Fox'. 

The business is an online sweet / candy ordering service. You choose your favourite tasty treats and they'll pick, pack and post the parcel of perfection direct to you - Awesome!

The name is obviously a play on the traditional 'selection box'. Therefore with a small leap of creative genius 'Selection Fox' was born.

Our new character needed to be (a) a fox and (b) a suave, sophisticated and cool as candy old school dandy :)

The top hat and tails seemed an obvious choice, with the candy cane, sweet bow tie and liquorice pipe finishing off his sophisticated demeanour.

Purple was an obvious choice of colour next to the foxy orange hues, and all that was left was to add a giant liquorice allsort in his other hand. And lastly what dapper fox would be seen without his super, stripy socks?! 

Check out the initial character sketches below, and some of the alternative poses and character styles we tried.

Lip-smackingly lovely logo

The 'Selection Fox' logo came next (which is unusual but not unheard of). The logo needed to have obvious design links with the character, but be a standalone identity in it's own rights.

We found a font that conveyed the right 'feel' for the brand, and added the top hat and fox tail to add the unique elements from the character.

A purple and orange colour scheme was used to continue the theme set by the character design. The 'classic' British sweets were added as a background with some liquorice allsorts, cola bottle and shrimp taking pride of place. The drop shadow effect was used to make the logo jump off the page a little.

A couple of variations of the logo were also created for possible alternative usage.

As usual I'd love to know what you think. Leave a comment or send me a message. Enjoy :)

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Eye Kettleby Lakes Logo Design - Corporate Identity Branding

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Eye Kettleby Lakes Logo Design - Corporate Identity Branding

AntCreationsEyeKettlebyLakesLogo.jpg

I created a new logo for Eye Kettleby Lakes a little while back. Eye Kettleby Lakes is situated in the heart of the Leicestershire countryside on the outskirts of Melton Mowbray. It's a family run fishery set in 150 acres which also has 12 luxury round log cabins and a tranquil touring park. A new corporate identity was needed and a whole new logo as we were starting from scratch due to there being no previous logo design for the company.

The brief was initially quite broad, and we were unsure whether to use an icon related to fishing, log cabins or caravans etc. Following several stages of design it was decided to be more broad in the choice of icon. We did not want the logo to be too restrictive with regards to the 'topic' of any image or icon used, and by being a little more open in our approach with the theme it would 'future proof' the logo as much as possible to cover all the various aspects of the business.

Below you can see several stages of the design proces, mocked up on compliment slips or business cards along with some slight variations of each theme. We actually went through many other designs, tweaks and colour schemes but these should give an overall picture of the project as a whole

The final design was chosen to incorporate a tree icon. This was felt to be broad enough in it's theme and covered the countryside and 'back to nature' ethos of the company. I've shown the final logo in black, but also a few variations with colour to show the diversity the logo has and how it can be displayed in different settings and colours etc. Let me know what you think and if you'd have chosen a different approach maybe. Cheers and enjoy! 

AntCreationsEyeKettlebyLakesLogos06.jpg

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Mailer created for Pip Consultancy

Just created this little A5 mailer for Pip Consultancy. I like clean and simple graphic design. Not too fussy and straight to the point. A little bit of humour can help get the message across too! I've also added a load more examples of my design work in my portfolio pages. Check out my 'Graphic Design' examples and  let me know what you think. Enjoy! 

 

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VAT Wizard business card and letterhead design

Here's the latest bit of graphic design I've just completed for VAT Wizard the VAT specialists from Kibworth, Leicestershire. I designed the business card and letterhead to work with the logo character I created a short while back. I always believe in keeping things simple when it comes to design especially business stationery. The design needs to have some visual appeal obviously, but the message within the text still needs to come through.

I've also updated the 'Graphic Design' section of my portfolio with some new business cards, stationery, adverts and other bits. Let me know what you think, would love to hear your comments. Enjoy!


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