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Graphic Design

Eye Kettleby Lakes Logo Design - Corporate Identity Branding

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Eye Kettleby Lakes Logo Design - Corporate Identity Branding

AntCreationsEyeKettlebyLakesLogo.jpg

I created a new logo for Eye Kettleby Lakes a little while back. Eye Kettleby Lakes is situated in the heart of the Leicestershire countryside on the outskirts of Melton Mowbray. It's a family run fishery set in 150 acres which also has 12 luxury round log cabins and a tranquil touring park. A new corporate identity was needed and a whole new logo as we were starting from scratch due to there being no previous logo design for the company.

The brief was initially quite broad, and we were unsure whether to use an icon related to fishing, log cabins or caravans etc. Following several stages of design it was decided to be more broad in the choice of icon. We did not want the logo to be too restrictive with regards to the 'topic' of any image or icon used, and by being a little more open in our approach with the theme it would 'future proof' the logo as much as possible to cover all the various aspects of the business.

Below you can see several stages of the design proces, mocked up on compliment slips or business cards along with some slight variations of each theme. We actually went through many other designs, tweaks and colour schemes but these should give an overall picture of the project as a whole

The final design was chosen to incorporate a tree icon. This was felt to be broad enough in it's theme and covered the countryside and 'back to nature' ethos of the company. I've shown the final logo in black, but also a few variations with colour to show the diversity the logo has and how it can be displayed in different settings and colours etc. Let me know what you think and if you'd have chosen a different approach maybe. Cheers and enjoy! 

AntCreationsEyeKettlebyLakesLogos06.jpg

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New Logo Design for We Are Epic - Corporate Identity Branding

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New Logo Design for We Are Epic - Corporate Identity Branding

AntCreationsEpicLogo01.jpg

I was asked to help design the new corporate identity, logo for We Are Epic (Epic for short). I have been working with the Leicester based design company for some time, and therefore had a good idea of the type of business they are and what style of branding would work for them.

We worked closely together to come up with a text based design, simply concentrating on the word 'epic'. The new branding needed to be fresh but fun, with the ability to use the logo in many colour schemes including a single coloured version. I tried a variety of text styles in an attempt to get the 'feel' of the brand just right. You can see my first stage of designs on the image below with the blueish squares. I've also added my initial sketches so you can see exactly where my design process begins.

AntCreationsEpicLogosSketches01.jpg

The client then narrowed the choice to two potentials as you can see on the second pic. We also tried a few colour variations to see what worked for the future.

The final logo can be seen above in a single black colour. I think you'll agree there are some obvious links to perhaps an 80's style, but hopefully a more modern twist and different or advanced enough to stand the test of time. Let me know what you think or if you'd have chosen a different path. Cheers and enjoy!

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Grr's 2 Purr's logo design - The cat's whiskers, the dogs...

I had the pleasure of working with a great client recently creating a brand new logo for Grr's 2 Purr's. Grr's 2 Purr's (as the name suggests) specialise in services and products for both cats and dogs. They're based in The Langton Farm Shop just outside Market Harborough and provide a premium dog grooming service as well as selling loads of high quality products, accessories and treats for our favourite four legged friends!

You can see the full logo below and how it works across several colour schemes including black and white and the companies corporate colours. I've also added many of the initial early designs I created as alternatives to the one that was finally chosen. As usual I would love to know what you think, and if you have any comments feel free to leave your thoughts. Cheers and enjoy!

 


 

 

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Mastek Robot doing the Mobot

I recently created this illustration for Mastek the global software company. The finished artwork was based around the London 2012 Olympics (with a little nod to Mo Farah's 'mobot'), printed at around 3 metres x 2.5 metres and used as a backdrop for an exhibition stand. I've not yet seen any photographs of the event, but I was told the image was great at attracting the crowds and was quite impressive when printed so large. I'm afraid I can't take the glory for all the artwork however as certain elements of the illustration were taken from stock due to time and budget restraints. Regardless, the end results were just what the client wanted and the whole thing was turned around very quickly and on quite a tight budget. Enjoy!

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