Suave & sophisticated fox character and logo design for Selection Fox

Sweet character and logo design project

Selection Fox - Dapper fox in his stripy socks!

I recently had the pleasure to work on a great new character and logo design for a fantastic new company named 'Selection Fox'. 

The business is an online sweet / candy ordering service. You choose your favourite tasty treats and they'll pick, pack and post the parcel of perfection direct to you - Awesome!

The name is obviously a play on the traditional 'selection box'. Therefore with a small leap of creative genius 'Selection Fox' was born.

Our new character needed to be (a) a fox and (b) a suave, sophisticated and cool as candy old school dandy :)

The top hat and tails seemed an obvious choice, with the candy cane, sweet bow tie and liquorice pipe finishing off his sophisticated demeanour.

Purple was an obvious choice of colour next to the foxy orange hues, and all that was left was to add a giant liquorice allsort in his other hand. And lastly what dapper fox would be seen without his super, stripy socks?! 

Check out the initial character sketches below, and some of the alternative poses and character styles we tried.

Lip-smackingly lovely logo

The 'Selection Fox' logo came next (which is unusual but not unheard of). The logo needed to have obvious design links with the character, but be a standalone identity in it's own rights.

We found a font that conveyed the right 'feel' for the brand, and added the top hat and fox tail to add the unique elements from the character.

A purple and orange colour scheme was used to continue the theme set by the character design. The 'classic' British sweets were added as a background with some liquorice allsorts, cola bottle and shrimp taking pride of place. The drop shadow effect was used to make the logo jump off the page a little.

A couple of variations of the logo were also created for possible alternative usage.

As usual I'd love to know what you think. Leave a comment or send me a message. Enjoy :)

Eye Kettleby Lakes Logo Design - Corporate Identity Branding

I created a new logo for Eye Kettleby Lakes a little while back. Eye Kettleby Lakes is situated in the heart of the Leicestershire countryside on the outskirts of Melton Mowbray. It's a family run fishery set in 150 acres which also has 12 luxury round log cabins and a tranquil touring park. A new corporate identity was needed and a whole new logo as we were starting from scratch due to there being no previous logo design for the company.

The brief was initially quite broad, and we were unsure whether to use an icon related to fishing, log cabins or caravans etc. Following several stages of design it was decided to be more broad in the choice of icon. We did not want the logo to be too restrictive with regards to the 'topic' of any image or icon used, and by being a little more open in our approach with the theme it would 'future proof' the logo as much as possible to cover all the various aspects of the business.

Below you can see several stages of the design proces, mocked up on compliment slips or business cards along with some slight variations of each theme. We actually went through many other designs, tweaks and colour schemes but these should give an overall picture of the project as a whole

The final design was chosen to incorporate a tree icon. This was felt to be broad enough in it's theme and covered the countryside and 'back to nature' ethos of the company. I've shown the final logo in black, but also a few variations with colour to show the diversity the logo has and how it can be displayed in different settings and colours etc. Let me know what you think and if you'd have chosen a different approach maybe. Cheers and enjoy! 

New Logo Design for We Are Epic - Corporate Identity Branding

I was asked to help design the new corporate identity, logo for We Are Epic (Epic for short). I have been working with the Leicester based design company for some time, and therefore had a good idea of the type of business they are and what style of branding would work for them.

We worked closely together to come up with a text based design, simply concentrating on the word 'epic'. The new branding needed to be fresh but fun, with the ability to use the logo in many colour schemes including a single coloured version. I tried a variety of text styles in an attempt to get the 'feel' of the brand just right. You can see my first stage of designs on the image below with the blueish squares. I've also added my initial sketches so you can see exactly where my design process begins.

The client then narrowed the choice to two potentials as you can see on the second pic. We also tried a few colour variations to see what worked for the future.

The final logo can be seen above in a single black colour. I think you'll agree there are some obvious links to perhaps an 80's style, but hopefully a more modern twist and different or advanced enough to stand the test of time. Let me know what you think or if you'd have chosen a different path. Cheers and enjoy!

Grr's 2 Purr's logo design - The cat's whiskers, the dogs...

I had the pleasure of working with a great client recently creating a brand new logo for Grr's 2 Purr's. Grr's 2 Purr's (as the name suggests) specialise in services and products for both cats and dogs. They're based in The Langton Farm Shop just outside Market Harborough and provide a premium dog grooming service as well as selling loads of high quality products, accessories and treats for our favourite four legged friends!

You can see the full logo below and how it works across several colour schemes including black and white and the companies corporate colours. I've also added many of the initial early designs I created as alternatives to the one that was finally chosen. As usual I would love to know what you think, and if you have any comments feel free to leave your thoughts. Cheers and enjoy!