New Logo Design for We Are Epic - Corporate Identity Branding

I was asked to help design the new corporate identity, logo for We Are Epic (Epic for short). I have been working with the Leicester based design company for some time, and therefore had a good idea of the type of business they are and what style of branding would work for them.

We worked closely together to come up with a text based design, simply concentrating on the word 'epic'. The new branding needed to be fresh but fun, with the ability to use the logo in many colour schemes including a single coloured version. I tried a variety of text styles in an attempt to get the 'feel' of the brand just right. You can see my first stage of designs on the image below with the blueish squares. I've also added my initial sketches so you can see exactly where my design process begins.

The client then narrowed the choice to two potentials as you can see on the second pic. We also tried a few colour variations to see what worked for the future.

The final logo can be seen above in a single black colour. I think you'll agree there are some obvious links to perhaps an 80's style, but hopefully a more modern twist and different or advanced enough to stand the test of time. Let me know what you think or if you'd have chosen a different path. Cheers and enjoy!

Sergeant SME reporting for duty

Attention! This is Sergeant SME or Sgt Sme (SME is an industry acronym for “subject matter expert”). He's a character I've created working with We Are Epic, the design, PR and marketing communications company based in Leicester. Nexus Defence was the client and they provide specialist security equipment and consultancy within the counter terrorist arena. Quite a serious topic!

The brief was to create a character that was 'quite anonymous'. This made the project a little trickier than normal as the brief totally goes against the usual reason for creating a character. When a character design project lands on my desk it usually requires a special, unique and stand-out character, quite the opposite to anonymous I think you'll agree :)

The service Sgt SME is promoting is a fairly serious one, so after some initial sketches (see below) it was decided to steer clear of anything too cartoony. We quickly decided to advance one of the sketches and create a simplistic vector version (see below) of the soldier in full kit holding a detector. We tried a few variations on the uniform and also tried adding some background colour, but finally decided on the colours you see on the big Sarge below.

As usual let me know what you think. Anonymous enough do you think? Cheers and enjoy!